In recent years, artificial intelligence has shown tremendous growth, shaking up the entire internet. This growth and development have also created a significant transformation in the advertising industry. The use of AI tools has changed the entire workflow of those who have learned to use them. Why? Because AI tools that provide significant contributions to advertisers have shown the potential to increase efficiency in the industry by automating many previously manual processes and analyzing vast amounts of data.
However, some “future benders” who wander with conspiracy theories in every subject are concerned that AI tools may take over the jobs of advertising workers in the future. I think these concerns are unnecessary. AI tools can analyze data and make predictions more effectively, produce various contents on your designated subjects, design according to the prompts you write, write slogans, come up with screenplay ideas, inspire future podcast episodes, prepare a weekly meal list based on the ingredients in your pantry, and help in many other ways that seem like magic. However, AI tools cannot replace the creativity and intuitive abilities that make advertising workers unique.
Agency workers, and therefore people, have the ability to generate unique and unexpected ideas and concepts that AI cannot imitate. I say this based on the technology of 2023, of course, but just as you would not be satisfied with a humanoid robot that cannot distinguish reality and walk hand in hand romantically against the setting sun in Santa Monica, I think AI tools also evoke a similar feeling. Also, since the accuracy of these tools depends on the quality of the data they are trained on, if the data is misleading, biased, or incomplete, the predictions made by AI tools will also be misleading, biased, or incomplete. Therefore, we have great potential right now, but instead of seeing it as an enemy that will destroy a huge industry, we need to think about how to benefit from it.
In conclusion, AI tools are becoming increasingly important in the advertising industry but do not pose a threat to agency workers’ jobs (yet). Instead, AI tools will continue to improve agency workers’ jobs and help them make more informed decisions.
The use of these tools in the industry brings many undiscovered opportunities. For example, a tool can help you create better-targeted campaigns and manage your budget more efficiently, allowing for better measurement and optimization of advertising campaigns.
To give another example, Adobe’s new AI tool, Firefly, can turn a shape you drew by hand into a vector. Imagine how this could streamline a designer’s daily workflow. Or it could inspire a copywriter’s search for a campaign slogan or concept name. I used ChatGPT for this purpose just last week. The result: While conveying different alternatives to the brand, we presented works of similar quality and concept. Here is 100% satisfaction as a result of a little artificial intelligence and human brain cooperation.
I’ve also listed some other AI tools below that I recommend you take a look at:
– Beautiful.AI: This tool can turn a paragraph in which you describe your idea or service description into a presentation with visual suggestions.
– Unprompt AI: Are you looking for images similar to a specific image but standard image search engines are not enough? Be sure to try this free AI tool.
– Tome App: An AI tool that can make your life easier when you need a storytelling presentation or one-pager.
– Beatoven AI: An AI tool that makes it very easy to find suitable and unique background music for any of your content.
I would like to draw attention to a common need for all of them, instead of praising the different vehicles that are new almost every day. I see millions of people around the world who use such tools every day, meeting in a single common language. English. A better English is all we need to write successful prompts, select resources to train AI, and make sense of them. In order to adapt ourselves to these technologies that are developing every day, I think that focusing on how many doors the key you hold in your hand can open will be the best investment we can make in ourselves.
Endless thanks to my artificial intelligence teammate who helped me write this article. 🙂