Daha İyiyiz
The “Daha İyiyiz” proxy account was created as an Instagram platform to support cancer patients and their families, aiming to make them feel understood, accompanied, and empowered throughout their journey.
Under the Daha İyiyiz proxy brand, we also developed an informative and imagination-enhancing booklet designed specifically for children undergoing cancer treatment. The booklet aimed to provide emotional support while helping young patients better understand their experience in a comforting and engaging way.
Task
To support cancer patients and their families