With the increase in social media usage, various applications are appearing in front of us. Especially, one of them has entered the list suddenly and is constantly increasing. BeReal. As its name suggests, it directs users to be “real.” According to Apple, this application makes even our most ordinary moments meaningful. But how?
BeReal sends a notification to the user and the user is expected to share himself and his environment. That means sharing instant photos from both the front and back cameras at the same time and these contents can’t be edited or filtered. On the application, only one sharing is allowed per day with the notification received. The duration of this sharing is two minutes. In short, you share whatever you’re doing and how you’re doing it with your network with a two-minute window when you receive a notification on your phone. Moreover, you can’t see the instant moments of your network without sharing. BeReal, which operates with the “either real or nothing” mentality, is increasing its user numbers as it gives a “sincere” feeling with its sharing format. Many users say they have experienced an unusual reality feeling on social media with BeReal.
One of the evolutions of social media today is the perception of perfection. Although from time to time there are striking opposing movements to this issue, the “perception of beauty” created by the media still continues in its digital form. In order to raise awareness of the masses, we can remember that social media is the “good state” with many brands and influencer collaborations.
For example, a leading cosmetics brand’s statement that it has no physical criteria for model selection, or that a cleaning brand appeals to its audience without gender discrimination in order to reach its target audience can be given as an example. When brands and formations with social awareness and reality values are intertwined with channels that have values in this direction in order to reach the masses, very good results emerge.At this point, we think that BeReal will come to a very important place as a media location.
Collaborating with brands that care about the values they promise to the user and similar values would be a pleasant task to follow, both in order to reach the masses and for us communicators.